Music Magazine – Evaluation

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

– The title of the magazine

For the masthead of my magazine I used ‘ You are loved’ as my font for the “MYLF” section of the title, and for the majority of the other words around the title. I obtained the font from because I thought that it would suit the magazine when relating to both the audience it is trying to attract and the style of music, which is featured inside. The colours that I used for the Title was just black and white because these colours seem to be the ones that are best associated with the rock culture and it would make sense with the rest of my magazine. I looked at the design of the Kerrang font for inspiration on the style of font that I wanted my magazine to be affiliated with. I also used this font throughout my other magazine pages as well.

I feel that my masthead works because it combines the conventional and unconventional features that a magazine involves. This makes my magazine for unique and therefore more eye-catching and also more memorable.

– Mis-en-scene of images

I think that the Mis-en-scene of my images within my magazine follow the codes and conventions in which an official magazine entails. This is because I used a very specific setting for my photos, which was mainly urban related scenery. Some of the magazines such as ‘Kerrang’ or ‘Total Guitar’ use the same sort of settings that I have, but there are also a lot of them that use different types of sceneries such as a graphitized underpass, or a deserted wasteland effect. But for my magazine the setting of the photos fit in well with the concept of my magazine because they reflect the essence of rock in which I was trying to capture. In addition to this, the photos that I have taken of the band have followed conventions them by displaying themselves as being slightly moody and serious which are what most bands do; they don’t care about what other people think and they strive on their own successes. This is shown by the way they stare at the camera in a slightly disgusted kind of way so it really get to the viewers in the way that it should.

– Costumes and Props

The costumes and props used throughout my ‘MYLF’ magazine are set specifically to fit the scene in which the band is best suited. The band’s attire isn’t that of a usual stereotypical kind of band, their attire is of their own choice because this is what I thought would be best suited for the magazine style that I have designed. They all are dressed in their own individual style, and the only thing that they all have in common within their dress code is the fact that they are all wearing jeans. In addition to all this, the props featured are commonly used within existing magazines, as they are staples of the rock image. So for example, the black electric guitar used was a perfect aspect to fit into the attire stereotype of a band.

– People

The people that are included within my magazine aren’t exactly that conventional, and this is because they’re quite young and not as extreme or obscure in their appearance as some bands featured in rock magazines are. But in saying that, I have also kept some conventional aspects such as the fact I have kept the band to the male stereotype, and not included any females within the magazine. However this may this may conflict with some of my target audience because it is teenagers, and teenagers seem to show interest towards both male and female artists so it may cause some issues, but hopefully not. I think that the audience will be able to relate and aspire to be like them because most teenagers are most likely to be interested in a teenage band rather than a middle-aged band.

– Title font and style

I created the title ‘MYLF’ on my magazine by using the influences from other magazines such as the ‘Kerrang!’ magazine, as a matter of fact, the majority of my magazine reflects of the influences from Kerrang’s products. I think that my title is quite conventional as the letters are all in the shape that they should be and positioned at a very specific angle. This helps to keep to the conventions of which a magazine has because most magazines keep their headlines in a straight line. I feel that this will be able to appeal to a wide audience, which includes both the teenage age group and people older. The fact that my title is bold and stands out helps even more to fit into the conventions that a magazine has. In addition to this, my title looks slightly worn away / rough which is similar to real music magazines.

–         Written content

The written content of my magazine follows the codes and conventions of a real music magazine by covering similar topics in the questions. For example, my magazine starts of on how the band was formed together, and how they are coping with their progress at the moment.  The article mainly consists on how the band is doing at the moment and how the band has been formed; it doesn’t consist of a wide variety of information such as touring experiences or their first concert etc. The topics that I have included in this magazine do however reflect on some aspects that would be included in a real magazine.

– Music Genre and how your magazine suggests it

The genres of music that are included within my magazine consist mainly of influences from the rock culture. The props used within my magazine reinforce these assumptions of the music, which is included in the article. For example, the use of guitars within the magazine immediately makes the viewer jump to the conclusion that the genre is rock based.  The bands listed on the front of my magazine also suggest that the genre of music is rock based. Real music magazines suggest their genre by the mis-en scene of their images and the bands included, therefore my magazine follows the proper codes and conventions.

–         Layout

The layout of my magazine is mainly conventional; this is mainly shown on my double spread, which includes information about how the band has been formed and what they are planning to do in their future, all of which is placed beneath subtitles. In addition to the layout of this, the photos that I have of the band members are arranged at angles in my double page spread to fit along with the rest of the page’s layout. There are also quotes from the band placed in places around my double page spread. My front cover also follows the layout conventions of a real magazine, by having the masthead at the top of the mage in a much larger font than the rest of the page. There are also bands listed along the bottom of my front cover to fit into the conventions set as well, and there is also a main headline going across the middle. The barcode is also conventionally placed by having it at the bottom right hand corner of the cover.

–         Contents Page

My contents page also contains a lot of the elements that follow the codes and conventions of existing music magazines. For example, it features subheadings along the left hand side of a picture of the band. The design set for the page is also following the codes and conventions that a magazine contains. However, I think that there may be some unconventional aspects in my contents page when being compared to a “Kerrang!” magazine. The target audience could probably pass as being for any age, but then because of the unconventional aspects, it may just be appealable to a teenage audience. It is all down to a matter of opinion from the viewer themselves.

2. How does your media product represent particular social groups

I have chosen to compare my front cover image of my band to the band known as ‘Radiohead’ to explain how I have slightly reflected of their positioning and purpose.

The postures of both bands are slightly similar in the sense that they are all positioned in a line and they are all looking straight into the camera. Also both members at the front of the image have their hands in their pockets to indicate the seriousness to the viewers, or at least to seem that way. The background is also quite similar with both bands- they are both in front of a white screen, the only difference would by that my name of the band is in front of the members, whereas they have it behind them. The lighting of the images are also quite similar (referring to the glow that comes from the left of both bands). One of the main reasons I have chosen these two to compare, is because they both go against the stereotypes of a band, in the sense that they all look the same, because neither bands in these images look the same. This goes to show that bands can bend their image to fit or not to fit with the codes and conventions. There is also nothing that extreme or obscure with either of these bands, so they appear quite normal looking to the audience.

3. What kind of media institution might distribute your media product and why?

I think that a media institution such as IPC Media would be the best to distribute my magazine. This is because, although it already distributes music magazines such as “NME”, “Uncut” and “Guitar and Bass” my magazine is aimed at a much younger audience than these, therefore there is a gap in the market for it. In addition to this, the fact that it already distributes such well known music magazines means that they have the necessary experience and loyal consumers who might be interested in a new branch of music magazine – “MYLF Magazine”. I did consider other institutions to distribute my magazine, but there are not a lot of vacancies as it seems, because ones such as Bauer Media already distribute magazines such as “Kerrang” Magazines so there would not  be much point in them distributing another magazine that has similar features and target audiences.

4. Who would be the audience for your media product

The target audience for my magazine is ranged from the ages 14- 21 for both male and female, but there may be more males interested in it than females when referring to the content that my magazine includes, but this is just going along by stereotyped statistics and what I personally think. The people that would be the audience of my magazine would be those who are obviously interested in the genre of music, so they can relate to it and fit it into what they do. So for example, it could be someone who is constantly plugged into their iPod when they are doing homework, or if they are out. The music would become part of their culture and when reading the magazine, it would open up a different style of music which may grasp their attention and fit into that culture and into that person’s interests. The audience’s free time would be going to concerts or festivals or discovering new bands on the internet, and if they do watch TV then it is for the music, this allows my magazine to fit into their free time because it would relate to what that person already does.

5. How did you attract/ Address your audience

In addition to this, I addressed my target audience by constantly asking what their opinions were regarding my magazine throughout its production. As well as this, most rock magazines are predominantly aimed at men – they feature mainly all male bands and are written in a way that appeals to men. Therefore the unique selling point of my magazine is that of which the male’s interests would lie.

6. What have you learned about technologies from the process of constructing this product

This is the Apple Mac computer I used to create my magazine on. I used this for my entire magazine and didn’t use any other computer because the technology was best used on this. I could only access this computer at school though, so I had to make my lessons worthwhile because I couldn’t do much at home. I could amend certain things at home but I preferred to work on the macs as they proved to be more efficient.

I also used memory sticks to transfer my work if need be from home to the school’s network.

I used a camera similar to this to take my photos for my my magazine.

I learnt how to use ‘Adobe Photoshop CS4 and CS5 to contrast some of my work onto that to edit things such as the images or the background.

However, I did the majority my magzine on ‘Adobe Indesign CS4 and CS5 for task as it proved to me the most efficient in the creation.

In addition to this, I created an account on ‘Wordpress’ to post my work and research upon. This included the preliminary work and the final magzine and evaluation.

Overall I have learnt a lot about these different technologies throughout this project. Before creating this magazine, I had never before used anything of the adobe programs, or wordpress, but I now feel a lot more confident when working with the technology.

7. Looking Back At Your Preliminary Task (The School Magazine Task), What Do You Feel You Have Learnt In The Progression From It To Full Product

Since the very start of my school magazine, my knowledge base of all the programs and the techniques that are used to create a magazine, have improved significantly. When I started my school magazine, I could not use much of the codes and conventions that a real magazine entails because I was not very good at taking them into account and implying them into my work. But now I have overcome these things and I can do the work without much hassle. I could go on and on about the things that I have learnt with the programs (InDesign & Photoshop) since my school magazine. The ability to make a magazine look visually eye catching is a hard thing to do, but throughout my work I have learnt to embrace this technique and apply it to my work when relating it to who my audience.

Overall my understanding of the software has improved greatly throughout this project because at the start I’d barely used Photoshop and now I have produced a professional looking magazine using it.

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Music Magazine – Front cover

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Music Magazine – Double page spread

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Music Magazine – Contents page

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Questionnaire analysis

I sent my questionnaire out to eight people in total, and what i found out from most of the people was that the most common favourite genre of music, was rock. The pop genre wasn’t too far behind it either, so this will give me a rough idea on how i shall set out my main magazine, and what to include within the actual product. I also found out that the majority of people purchase magazines on a weekly basis and that most people would be willing to spend around £2.50-2.75 on an actual magazine, so it should give me a rough insight on where to price my product. When i included the question, whether people found ‘freebies’ influencing to buy the issue, there was an equal amount for those who said yes and no. I also found out that colourful magazines grasp people’s attention alot more than a simple, bland one, so this is something i shall definatly have to include when producing mine. And finally i asked whether the audience would rather have a detailed magazine, or a simple based one. There were 3 people that said they would prefer a detailed and 3 that said simple, and there the other two were “It depends” and “I don’t mind”, so i gathered a mixed opinion within that question which isn’t all that helpful, but it still gives me a rough idea on how to set out my magazine.

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Shooting and planning schedule

Weeks 1-9

Pre production – 3 weeks         Production – 4 weeks    Evaluation –  2 weeks

Week 1: Preliminary task- School magazine

Week 2: Magazine analysis (macro and micro), Equipment list, Audience questionnaire, questionnaire analysis, Casting decisions.

Week 3: Flat plans (mock ups), Design of masthead and choice of fonts, Shooting and planning schedule, Evidence of original images.

Week 4: Go out and get pictures of the members of the band for the cover and contents of the magazine.

Week 5: Start editing the pictures using photoshop/ Adobe indesign.

Week 6: Start developing the front cover and contents page of the magazine. (Style, Fonts, images etc.)

Week 7: Work on the double page spread for the magazine. (Work from flat plans)

Week 8: Start evaluation of the main product.

Week 9: Finish the evaluation of the magazine.

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Casting decisions

Mikel Johnson – Band member

Thomas Stockton – Band Member

Ben jesse – Band Member

Ryan Adams – Band Member

I have picked these people in particular to take part in my magazine because i feel that they would be the ones most suitable to appear on the kind of magzine that i am designing.

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Design of masthead and choice of fonts

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Flat Plans (mock ups)

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Equipment list

  • Apple mac
  • Adobe indesign
  • Adobe illustrator
  • Adobe photoshop
  • Green screen
  • Digital camera
  • Props (Guitars, drum kit, microphone, stands etc.)
  • Lighting source
  • Suitable clothing (Jeans, band t shirts, hoodies, jumpers etc.)
  • Scanner/ Printer
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